Projects Hajdik

A fresh coat of corporate culture—plus dozens of new employees to match!

Hajdik is a leader in industrial coating, and with the launch of its new flatbed line, it has polished its success even further. This cutting-edge technology has positioned the company among the largest and most advanced coating facilities in Europe.

We were there to refine both its visual identity and communication strategy—from the first logo adjustments to strategic HR campaigns that went beyond the surface.

Client

Hajdik

Website

www.nelakujemete.cz

Services

Branding Website Design Strategy Production Social Media HR Marketing Content Creation Merchandise Print Performance

Recoated With A Fresh New Visual Identity.

We started with a fresh coat of visual identity, gradually embedding it into the entire communication strategy. The first changes were impossible to miss—citylights lit up around Jablůnka, the first company-branded buses hit the streets, and ads with a new creative approach made their mark in local media.

To further connect company culture with employees, we created Lakoviny, an internal publication that continues to keep everyone informed about what’s happening inside the company.

A microsite that doesn’t paint over the facts.

Since most job seekers today search for opportunities online, we created the polished microsite nelakujemete.cz, where we neatly coated a list of open positions, benefits, and key job details. To boost recruitment, we supported the site with targeted PPC campaigns, bringing in the right candidates.

From socks to the silver screen—communication that soaked in everywhere.

Hajdik made it to the silver screen with our help—we crafted scripts, voiceovers, and produced promotional videos. Over time, we expanded the communication strategy to include radio broadcasts, ensuring that targeted ads reached potential employees across the entire region.

The new visual direction didn’t just shape advertising campaigns—it became part of the company’s everyday life. We designed branded socks to keep the company firmly on its feet, presentation folders for a polished professional look, and stylish flasks for slivovice, always a hit among employees. And when COVID struck, Hajdik even had its own branded disinfectant—because cleanliness is key, not just in the paint shop.