Before taking the first shot, we needed to precisely align the strategy, load it with strong content, and ensure the brand hit the right target audience. Our mission was clear—to create a consistent communication strategy that would leave a lasting impression on fans and customers alike.
We polished our keyboards and fine-tuned the visual identity, Tone of Voice, and overall messaging to ensure the brand felt modern yet rooted in tradition, precision, and quality—values at the core of its identity.
Just as their main claim states:
“Our precision, your success.”
We anchored our communication strategy in a new brand website, designed to complement the existing e-shop. Unlike the e-shop, which focuses on sales, the primary goal of the brand site is to showcase the products, values, manufacturing process, and share blogs and updates from the JKN world.
Based on the information they find, users can easily submit a request—whether they're interested in becoming a distributor or inquiring about JKN’s “signature dish”, the JK S10 rifle.
We launched JKN’s Instagram and Facebook from the ground up—literally starting with a blank slate. Since kicking off our collaboration in February 2024, when we created both profiles, we’ve successfully captured over 2,000 followers, delivering a steady stream of content that blends brand storytelling with sales-driven posts.
To attract customers beyond social media, we didn’t rely on special marketing bait—instead, we launched a brand video that screened in local cinemas. Dynamic shots from authentic environments, precise editing, and visuals aligned with the new brand identity helped JKN land squarely in the sights of a broad audience.
