As Romain Rolland wrote over a hundred years ago, "A good person still lives." Over the past two years, we can not only confirm this statement but even pluralize it. There are still plenty of good people around us!
So, what happened over the last two years?
In 2023 and 2024, we launched two charitable campaigns for the Azylový dům in Vsetín—100 Heroes of Children's Dreams and 100 Heroes of Happy Children. Our goal was to blend creativity with a good cause and rally 100 heroes willing to support children, their mothers, or grandmothers facing difficult life situations through one-time or regular donations.
The foundation of the entire campaign was the microsite 100hrdinu.cz, created specifically for this initiative. Here, potential donors could find all the necessary information, along with stories of the mothers and grandmothers supported by the Azylový dům.
From the microsite, we expanded into other communication channels—social media, selected influencers, newsletters, and PR articles.
The design that tied everything together was playful, modern, and welcoming. We used soft pastel colors, childhood-inspired graphics, and authentic photos and videos. The goal was not to pressure potential donors but to create a sense of warmth and fulfillment, making them feel like true Heroes for supporting a meaningful cause.
