Our collaboration with JC-Metal—a leading Czech manufacturer of clamping tools, a provider of metalworking services, and the exclusive distributor of Siegmund welding tables—is one of our longest-running and most cherished projects, welded firmly to our hearts.
Our collaboration dates back to a time when digital sales—and the need to be visible—became a necessity rather than just a "nice to have." (Which, as you might guess, wasn’t last year, but somewhere around the era of Windows 7).
Over time, we took all marketing activities under our wing, from developing new product strategies to reshaping the brand identity. JC-Metal had always been a technically precise brand, but its communication needed a stronger hold—one that could convey welding innovations not just to professionals but to a broader audience as well.
And so, we created Mr. Upínka—the face of the brand and a guide to the world of engineering.
Our creative approach to marketing paid off not only in sales but also in industry recognition. Our HR and CSR communication earned the prestigious Czech Industry Challenge award—granted by the very founder of this initiative.
From logos and print materials to social media, trade show visuals, performance campaigns, and merch, we’ve helped shape a brand that doesn’t just sell—it entertains.
JC-Metal presents engineering in an unconventional way, breaking stereotypes about technical fields. Wordplay, diverse visuals, and subtle humor define our approach. Whether it’s social media, content campaigns, or corporate materials, we always aim to showcase this traditionally niche industry in a fresh, engaging, and even sexy light.
