A Brand Inspired by the Spirit of Bali
What does a brand look like when it captures the adventure, nature, and community of Bali? That’s exactly what Lōka is all about.
Forget the all-inclusive resort experience, where the biggest thrill is the short walk to an overheated pool. Lōka is not just a place or a product—it’s a lifestyle. It embodies harmony with nature, freedom, and the desire to explore.
We started from scratch—creating the name, logo, and full visual identity inspired by island philosophy. Our goal? To make Lōka appeal to travelers, athletes, and adventurers looking for the perfect balance between adrenaline-packed activities and laid-back relaxation.
The color palette was carefully selected to reflect Bali’s natural beauty and capture the island’s atmosphere. We chose warm sandy tones and lush greens—a nod to the golden beaches and tropical landscapes.
With clear branding in place, we moved on to web design. The result? A clean, intuitive site that skips the unnecessary fluff you’d find on a typical travel agency page. Instead, it instantly immerses visitors in Bali’s energy and the Lōka philosophy.
Sampun!
Client
Lōka
Services
