První krok

The First Step: Bringing a Mountaineer’s Journey to Life

We had the honor of being part of the creation of "První krok" (The First Step)—a book capturing the authentic experiences of mountaineer Lukáš Jasenský as he climbed Aconcagua, the highest peak in the Americas. Once we received the text from Lukáš, our own creative expedition began—designing and producing the book from visuals to final print.

Every detail of the book was carefully crafted to immerse readers in Lukáš’s journey. We played with the format—the book cover unfolds to reveal a stylized map of South America, pinpointing Aconcagua’s location, all while keeping the book compact and travel-friendly.

The paper choice was intentional—a durable, textured material that ensures a comfortable reading experience at home or on the go. Handwritten notes, authentic photographs, and vellum inserts add a personal touch and unique depth to the book. The semi-transparent vellum paper wasn’t just included for fun—it allows layering of content, symbolizing the gradual discovery of details, adding a new visual dimension to the storytelling.

Lukáš’s "First Step" isn’t just a metaphor—it marked the start of a journey we were proud to be part of. We stood by him not only in creating this book but also as a proud partner of his mountaineering expeditions. We cheered him on in May 2023, when he summited Makalu—the fifth-highest mountain in the world—without oxygen or Sherpa support, and again during his recent Denali expedition, conquering the highest peak in North America.

A huge thank you to Lukáš for his trust and for letting us be part of such an inspiring project. The first step is always the hardest—but when it’s in the right direction, it’s always worth taking!