Turning Old Tires into a Sustainable Future
Ever thrown away used tires? If so, there’s a good chance Regutec brought them back into your life—perhaps in your garden or on your child’s favorite playground.
Regutec specializes in giving old tires a second life, transforming them into durable rubber products. Thanks to innovative recycling, these materials provide safe and eco-friendly surfaces that protect people, animals, and nature alike. After diving into the project brief, our design team shifted gears to craft a visual identity that reflects these values.
The key design element? A star-shaped symbol, formed by deconstructing a circle. This represents the transformation process of recycling, where old tires don’t end up on Springfield’s infamous burning landfill, but instead take on a new purpose.
We also introduced the tagline "The Future is on Form", cleverly tying together the dynamic nature of recycling with the reshaping of materials into new products. The result? A strong, modern, and clear brand identity that communicates its values at first glance—because even waste can lead to a better future.
Client
Regutec
