Projects U Vychopňů

We’ve Cooked Up A Simply Honest Branding Menu at U Vychopňů

At the U Vychopňů restaurant and hotel in Vsetín, honesty is at the heart of everything. Our job was to make sure that value shines through. The new brand communication highlights their authentic approach to both cooking and hospitality—modern, fresh, yet still simply honest, just as it should be.

Client

U Vychopňů

Website

www.uvychopnu.com

Services

Branding Website Design Production Social Media Content Creation Print Performance

Simply Honest—From Food To Branding.

Since they say we eat with our eyes first, we created a new visual identity and communication strategy that immediately conveys the essence of U Vychopňů—a place where tradition and quality meet, honoring the heritage of the hospitality craft. All of this is presented in a modern way, without the usual compromises often associated with the food industry.

The tagline "Simply Honest", crafted specifically for this brand and woven throughout its communication, reinforces this approach.

No artificial staging—just real ingredients, real food, real people, and a genuine atmosphere.

The Recipe For A Strong Brand.

To give the U Vychopňů brand a distinct signature, we created a brandbook—a carefully crafted guide that ensures consistent communication across all platforms, no matter where it appears.

A website as the essential ingredient.

We designed the new website to ensure that hungry customers never feel lost. No complicated searching—just a clear structure that quickly guides them to the kitchen’s specialties or an available room, with reservations just a few clicks away.

But a website isn’t just about food—it’s also about the story and values that give a brand its unique personality. That’s why we infused it with authentic content that captures the atmosphere of the place. Whether users are looking for a lunch menu, evening dining inspiration, or simply browsing photos, everything is presented clearly, tastefully, and most importantly—simply and honestly.

We serve content that truly satisfies.

We transformed social media in the same spirit as the website, feeding it with content we carefully crafted. New photos and videos, straight from the kitchen, restaurant, and hotel, bring an authentic atmosphere to Facebook and Instagram, immersing users in the experience.

Honesty that stands out offline too.

From business cards to food and wine menus—everything is now perfectly aligned down to the last detail. And to top it off, we added billboards that entice passersby and drivers alike with the promise of a simply honest gastronomic experience.