Jiří Stacho

Not Just The Body – A Brand, Too, Needs A Strong Core

Just as the body needs a strong core, a brand needs a stable foundation. Especially when it's a brand that carries the name of its founder. While creating the brand for our friend and movement shaman Jirka Stacho, we focused on ensuring that the entire visual concept reflected the values of Jiří’s work – authenticity, professionalism, a thirst for discovery, and the constant push beyond personal limits.

The brand is built on three key principles – balance, stability, and flow – which we reflected in its main symbol, Ō. The circle holds many meanings, the most important being immortality and discipline. The stroke then symbolizes balance and movement. The logo thus expresses the core principles of Jiří’s work with clients. The visual style is complemented by a green and beige color palette, which, together with the typography, emphasizes stability, calm, and naturalness.

To conclude, it's worth saying that each of us is a warrior. A teacher. A sage. A coach. A disciple. A diplomat. A rōnin. A hero. The protagonist of the story. We transcend ourselves. We disrupt the order. We set things in motion. That is what Stacho symbolizes.