The HR Campaign Started To Smell Sweet At Marlenka
When Marlenka approached us with the need to attract new employees to their modern confectionery production, we knew that simply creating a recruitment page wouldn’t be enough – we had to capture the brand’s atmosphere and turn the job search into a true experience. To understand how things work in the honey kingdom, we headed straight to the production site. With our own eyes (and taste buds), we discovered that Marlenka isn’t just a confectionery product – it’s an honest craft with tradition.
That’s how the recruitment microsite was born – a site that not only informs but also draws visitors into a world full of honey, aromas, and precision. We baked it just right – from the creative claim to the structure of the entire website, designed to guide applicants smoothly all the way to submitting their application.
Marlenka, whose honey cakes have conquered more than 52 countries worldwide, is now attracting new talent through our microsite – in a way that makes every open position smell sweet from miles away.
Client
Marlenka
Website
www.pracenamvoni.cz
